Feb 2015 28

Video content is in its heyday as brands small and large test their production chops online. With YouTube attracting up to 1 billion unique visits each month and smart devices now streaming in HD, it’s pretty clear why so many organizations are flocking to the medium.

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The Kickstarter kicks
Jan 2015 29

It’s time I just wrote this here and asked you all to share it with other people who may find this useful. First, I have to warn you that I am about to speak plainly, and I could stereotype certain peoples and some other peoples may be slightly insulted by what I am about to say. I’m going to type and hit send without editing.

Promotion for events or fundraising for projects sucks. Sucks ass. Even when you achieve your goals or make your numbers and there is a bright side the promotion side sucks. This isn’t an opinion. I’m happy to help people if they would like help, but all too often it only becomes apparent that help is needed after the fact. So I’m writing this here, today, to help any of you and anyone that any of you care about.

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Telling stories
Jan 2015 03

Telling stories

Posted In Blog

Author Danny Scheinmann discusses  why stories work, the hidden structures behind them and how they can help your business to communicate effectively.

The ladder

 

 A simple device to remember how to tell an effective story is to think of a ladder. In fact you don’t even need to think of a ladder, there’s one right here…

At the top of the ladder are abstract ideas: love, ambition, hope, happiness.

At the bottom of the ladder are concrete examples: physical evidence of the above abstractions.

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Culture is King
Jul 2014 04

Culture is King

Posted In Blog

Kevin smith once said in an interview: “Controversial’ as we all know, is often a euphemism for ‘interesting and intelligent.”. This is not universally true.  Working in a conflict region like Afghanistan, onc certainly takes every idea with a pinch of salt. It has its ups and downs. Besides the usual security risk that is part and parcel of being based out of a volatile region, the umph factor takes a massive hit due to numerous other factors.

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