Using my morning show anchoring and producing skills, I launched Pakistan’s first English language morning show in 2007. ‘Breakfast at Dawn’ was a live two hour show aimed at setting the news agenda of the day.
The show’s format consisted of a variety of national and global political issues inviting audience interaction via social media, email, SMS and lives phone calls. Regional current affairs, socio-economic, environment, health and entertainment news was also emphasized upon by the anchors. The show also featured live and pre-recorded segments to augment the daily theme. It had top of the hour live headlines, a pre-recorded news report about an issue showcased throughout the day and relevant experts (both in the studio and via satellite) ranging from national to international personalities.