Azfar Rizvi is part of the Mdgfive.com project launched at the historic 2010 Women Deliver conference in Washington, DC and officially launched on Septembr 16, 2010 to coincide with activities leading up to the MDG Summit in New York City.
In September 2000, building upon a decade of major United Nations conferences and summits, world leaders came together at the United Nations Headquarters in New York to adopt the United Nations Millennium Declaration, committing their nations to a new global partnership to reduce extreme poverty and setting out a series of time-bound targets – with a deadline of 2015 – that have become known as the Millennium Development Goals (MDGs).
The eight Millennium Development Goals – which range from halving extreme poverty to halting the spread of HIV/AIDS and providing universal primary education – form a blueprint agreed to by all the world’s countries and all the world’s leading development institutions. They have galvanized unprecedented efforts to meet the needs of the world’s poorest.
MDG Five – which focuses on improving maternal health by decreasing maternal mortality and achieving universal access to reproductive health services – is the only Millennium Development Goal which is lagging in progress. Given that an estimated 500,000 women die each year from pregnancy or childbearing complications suggests that mobilization of a wide spectrum of players is needed to reverse these trends.
MDGFive.com harnesses the power of social media to increase community engagement in the fight to improve maternal health and reach MDG #5 by 2015.
Co-founded by Emmy-winning filmmaker Lisa Russell and Grammy-winning singer Maya Azucena, MDGFive.com was conceptualized and inspired by the growing interest in social media and the desire to have a creative platform that encouraged a local/global dialogue around maternal health.
MDGFive.com includes creative content by world-renowned musicians, poets, filmmakers and photographers. The site features a “remixer” that can be used to create short videos using a library of music tracks, spoken word, film and photos supplied by renowned mixed media artists from South Africa, Sri Lanka, Honduras, Brazil, Thailand, Pakistan and other countries.