Telling stories
Jan 2015 03

Telling stories

Posted In Blog

Author Danny Scheinmann discusses  why stories work, the hidden structures behind them and how they can help your business to communicate effectively.

The ladder


 A simple device to remember how to tell an effective story is to think of a ladder. In fact you don’t even need to think of a ladder, there’s one right here…

At the top of the ladder are abstract ideas: love, ambition, hope, happiness.

At the bottom of the ladder are concrete examples: physical evidence of the above abstractions.

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Feb 2015 28

Video content is in its heyday as brands small and large test their production chops online. With YouTube attracting up to 1 billion unique visits each month and smart devices now streaming in HD, it’s pretty clear why so many organizations are flocking to the medium.

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My passage to Canada | via Medium
Jun 2015 06

When I sat down to write a story about my storytelling journey, I wondered why I even wanted to do that in the first place. I had certainly enjoyed telling stories over the past decade. So why do I even need to tell my story?

The trouble about thinking that far back, reaching into that crevice is that it invariably reminds me of the odds I have beaten to be where I am today. In that sense, it is not so different from many stories out there as we all go through a kaleidoscope of personal, professional and emotional changes, ups and downs in life. I thus realized I had a story similar to any out there. It is a story that has lead me through thick and thin.

Click here to continue to ‘My passage to Canada’

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